• The Story •
Phil needed someone who had experience solving as-yet undefined design problems for an emerging platform, and knew I'd done that repeatedly since the dawn of personal computing. He had his company name picked out, so we started with a logo that curved to suggest a smile. Then we made a website and some apps.
The Music Festival App Kit had a fixed structure that could be easily updated with each festival’s data, while the interface could be quickly customized by personalizing a handful of graphic assets. And each app included a screen with an animated dancing flame so festival goers could hold up their phone while the band played “Freebird.”
Applitite also produced several custom non-festival apps for music-related clients like MusicPix.com and Evanston SPACE.